The Power of Video for Your Business

Aug 19

From Photos to Film: The Unstoppable Power of Video for Your Business

I see it every day: a business owner, a true go-getter, who has poured their heart and soul into their company. They have a fantastic product or service, but they aren’t getting the attention they deserve. They’re still relying on just photos. While great photos are valuable, it’s like using a landline while everyone else is on a smartphone.

Video Marketing Landscape

The marketing landscape has undergone a significant transformation, with video now at the forefront. Consider this: in today’s world, everyone carries a movie studio in their pocket. Our smartphones are always ready, and we constantly consume visual content.

A recent study by Wyzowl reveals that in 2024, 91% of businesses are utilizing video marketing. Additionally, 88% of consumers report being convinced to purchase a product or service after watching a brand's video. Those figures are significant and indicative of a major shift in marketing trends.

If you're not producing videos, you're not just missing an opportunity; you're falling behind the competition.

The Story of Sarah's Café

Let me tell you a story about a client of ours, whom we'll call Sarah. Sarah owns a cozy little café in downtown Columbia, Tennessee. She makes the best homemade pastries you've ever tasted. But even with her incredible food, her café was just… quiet. She'd post beautiful pictures of her lattes and croissants, but they didn't get a lot of buzz. She felt like she was shouting into the wind.

I walked into her café one day and told her she needed to start making videos. She looked at me like I was crazy. "Ryan," she said, "I'm a baker, not a movie star!"

I told her she didn't have to be. I suggested she make a short, simple video with her phone. Something that showcased her process and passion. She finally agreed to try. The first video was a quick, fun clip of her kneading dough, with some upbeat music playing in the background. She posted it on her social media, and what happened next was pure magic.

In less than 24 hours, the video had over 5,000 views. People in Columbia, Tennessee, were commenting, tagging their friends, and sharing it like crazy. They weren't just seeing a picture of a croissant; they were seeing Sarah's hands, her smile, and the joy she put into her work. They were seeing her story.

The next day, her café was packed. People walked in and said, "I saw you on the video! I had to come try a croissant." Her business doubled in just one week, all thanks to a straightforward video.

Why Videos Work (and What Kinds to Make)

Video isn't just about showing what you do; it's about showing who you are. It builds trust and makes people feel like they know you. And when people feel like they know you, they're more likely to do business with you. Think of it as a handshake through a screen.

So, what kinds of videos should you be making for your business in Nashville, Spring Hill, or Columbia?

1. The "Who We Are" Video

This is your opportunity to shine. Create a short video that tells your story and showcases the people behind your business. It could feature you discussing why you started, or provide a quick tour of your workspace. The goal is to make a human connection. A simple "hello" video on your homepage can boost conversions by up to 80%. People want to see the real you.

2. The "How-To" Video

Are you an expert at something? Show it off! If you own a lawn care company, make a video about how to get your lawn ready for summer. If you're a real estate agent, create a video on how to stage a home. People love to learn, and when you share your knowledge, you become a trusted resource. This positions you as a leader in your industry, and people will turn to you when they're ready to buy.

3. The "Behind the Scenes" Video

Show people what goes on when the doors are closed. Film a short clip of your team getting ready for a big day. Share the story of a new product being created. This kind of content makes your business feel real and relatable. It's like a special invite to your customers, and it builds loyalty.

4. The "Testimonial" Video

A video of a satisfied customer sharing their story is more valuable than a hundred written reviews. Take Sarah's café, for example. When people heard her story, they felt inspired to take action. Now, picture a client on video speaking about how you helped them sell their house or find their dream home—that’s invaluable. According to Forrester Research, 46% of U.S. adults trust consumer-written online reviews, while only 9% trust brand-generated messages. Video testimonials serve as the ultimate proof of your success.

The numbers are precise: video is the future, and that future is now. You have a remarkable opportunity to tell your story in a way that deeply connects with people. You've built a successful business, and it's time to showcase it.

If you're in the Columbia, Spring Hill, or Nashville areas and are ready to elevate your business with powerful, story-driven videos, don’t hesitate. At Real Estate Photographer Pro LLC, we are here to help you capture your unique magic and share it with the world.

Here are two videos we recently created that have been entered into a national competition.

Parman Energy Group - Employee-Owned Information Video

Real Estate Photographer Pro, LLC

Kenneth Purdom - Founder

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