3 Reasons Why Real Estate Agents Need Professional Photography [2023]

You might think the only reason for hiring a Nashville professional real estate photographer is to sell the home. Well, that's one thing. But another important is it’s to sell the agent who is selling the home.

That might sound odd to you, but we'll reveal the reasons for real estate agents to hire a professional photographer in every shoot, even if homes are selling fast. Whether you're a real estate agent in Nashville, Franklin, Columbia, or any neighborhood in Tennessee, this article can help you a lot.

Here are three reasons why Nashville real estate agents need professional photography:

Reason #1. Your brand tells how you are as an agent. Your marketing shapes it.

A real estate agent’s brand is how their potential clients see them. 

For example, when a possible client sees an agent’s marketing for a home in their street, what impressions do they give to the agent?

If those potential clients are impressed by the marketing material for a particular listing, it's most likely that the marketing did a good job and was responsible for that effect. 

However, while real estate photos that look amateurish or unprofessional don't necessarily affect the saleability of a home, the agent who sells that property in Tennessee with not-so-good photographs certainly gets affected by how they look as professional to clients. 

In short, the quality of property photos reflects the seller's overall professionalism, branding, and seriousness in the industry. Your brand as a realtor is everything — and make sure you're consistent.

And we ask you this, "Do you want to be seen as a real agent that doesn't take their job seriously?" 

Understand this: it won't be hard for a home seller to see and choose a realtor in Tennessee with magazine-quality photography as someone who could sell their home and give them irresistible listings. Of course, they can't have that with the agent taking their own photos using ordinary equipment or tools. They only want the best for selling their Nashville, TN real estate.

Reason #2. Your brand is not only important now but also in the future.

Homes can be sold quickly even in just hours of being out in the market; however that property market will not remain the same forever. It could become a slow change, or it could change from grinding to an instant stop. But you see, that change is inevitable, and it comes one day. And once that happens, it will be hard to sell homes by then, and listings will start from being hot shots in the market.

Picture this: a future where new listings are becoming slow. This will make home sellers much more selective about which realtor they hire because a good one is what they think people need if they desire to sell their house as fast as 60 days, let alone for the first six months.

Where do sellers look for an agent? Search online and find agents in their area, whether it's Franklin, Columbia, or Nashville.

What qualities do sellers look for in a real estate agent in Nashville? One crucial factor is their sales history for selling homes. They will look into their past home listing. Next to it, they'll check their photos and the videos used. Alongside that, whatever else the agent has in their profile.

Home sellers can go as far as that. They can also ask themselves this question where they'll decide based on the record of past sales, ‘Looking at how that agent marketed homes before, do I want my home to be marketed the same way?’

Plus, judging by how the photos look and captured the homes in a way it didn't bring out the best in them, then without a doubt, their answer to the question is a solid ‘no.’

Here's the thing: some homeowners might do more than that and may want to look at numbers, check the agent's sales history, how long they take to sell a property, and the price they can sell one. In a place where homes are selling fast, the numbers can look all the same. Then, what happens is the seller looks back at the marketing strategy of the realtor.

Now, the seller comes to ask themselves whether they want their home to be sold the way an agent sold it: this or that?

Here comes the importance of why Nashville real estate agents need professional photography. If your photos look really bad and your listings look worse than your competition, this is where you lose your seller to another agent. 

Reason #3. The reality is that sellers converse.

Look at this scenario where a recent seller and their neighbor are having a conversation after selling their house:

Darryl: Congratulations on your home being sold so fast! How was it?

Claudine: Great! Although the market is currently in the hotshots, it's no wonder we sold within three days. Despite this favorable circumstance, we believe that we hired a very impressive realtor.

Darryl: Sounds excellent! Who's the marvelous agent?

Claudine: My husband and I went for Janine Huberts, and she was consistently fantastic from the beginning. Even though it's a no-brainer to cut corners in this market, she gave her all. She spent money on hiring a professional real estate photographer for our home's great photos and videos.

Darryl: Really, I'm surprised. Do realtors still practice that?

Claudine: Others do it, others don't. I saw some of the listings in our area, and I'm very sure the agent just took them. Janin did a really fantastic job! She hired a great photographer, and that made our listing stood out as well. I'd recommend our agent to anyone.

Imagine, can you foresee how things would play out if the agent had taken their own real estate photos?

The answer is: yes. Claudine still would have sold her home, but the main conversation would be focused on the speed of the market rather than how good the real estate agent was. In that alternate scenario, our real estate agent Janin Huberts would barely get a mention.

After the sale, will your sellers talk about your willingness to hire a photographer even in a hot market, or will they only talk about the speed of the deal?

To sum up, it's essential to understand the reasons and the advantages why Nashville real estate agents need professional photography. Whether you're a realtor or a home seller needing real estate photos in different neighborhoods in Tennessee, be it in Nashville, Franklin, or Columbia, Real Estate Photographer Pro has got your back. 

Book your real estate photography with us now!