7 Ways Virtual Staging is Transforming the Nashville Housing Market

Aug 14

The Power of Perception

When it comes to virtual staging, we understand that you may have a specific vision in mind for your property listings. We offer a few different options to give you the flexibility you need.

Our Virtual Staging Options

Option 1: Let us handle it.

If you're short on time or prefer to leave it to the experts, we can take the lead. Our team will select the most suitable furniture style for each room to make the property shine. Please note that an additional cost may be incurred if you request a different style after we've made the initial selections.

Option 2: You're in charge.

For those who know exactly what they want, this option is perfect. You can personally select the furniture for each room from our extensive online catalog. You'll have complete creative control over the final look.

See below for the virtual staging catalog bottom page.

Option 3: Pick a theme.

This is a great middle-ground option. You can give us a general theme, and we'll handle the rest. We offer a range of popular styles to choose from:

Modern
Contemporary
Scandinavian
Traditional
Farmhouse
Hamptons
Urban/Industrial

We're confident that one of these options will meet your needs and help you attract the right buyers.

Do you have any questions or concerns about these options?

Have you ever walked into a vacant listing and felt… nothing? That empty echo, the blank walls, and the sheer lack of imagination that can cause potential buyers to walk right out the door? You’re not alone. In the competitive landscape of the Middle Tennessee housing market, a flat, uninspired listing is more than just a missed opportunity—it’s a silent sale killer.

But what if you could take that empty room and, with a click of a button, transform it into a buyer’s dream? Welcome to the world of virtual staging, a game-changing tool that is fundamentally altering real estate trends in Nashville. A recent National Association of Realtors® (NAR) report found that 83% of buyer’s agents said staging a home made it easier for a buyer to visualize the property as their future home. That’s a staggering number, and it’s a statistic that should stop every real estate agent in their tracks.

This isn't about smoke and mirrors; it's about smart marketing, leveraging technology to create an emotional connection before the first foot crosses the threshold. In this article, we’ll explore the value of virtual staging, share a real-life story of its impact, and answer the burning questions you have about this powerful marketing tool.

Why Virtual Staging Works

When a buyer is scrolling through hundreds of listings online, you have a split second to make an impression. A photo of an empty room, no matter how clean, feels cold and uninviting. It leaves all the heavy lifting of imagination to the buyer, and not everyone can visualize a space. Virtual staging solves this problem by transforming a sterile image into a warm, inviting, and fully furnished home. It helps buyers envision the potential, lifestyle, and possibilities.

Consider the data: properties with professionally-staged photos receive 73% less time on the market than vacant properties. This is a game-changer for agents seeking to move inventory more quickly and for sellers looking to close the deal. The difference in cost is also remarkable. While traditional physical staging can run into thousands of dollars a month, quality virtual staging can cost as little as $40 to $200 per image, offering a phenomenal return on investment. It's a strategic and cost-effective choice for any agent operating in the fast-paced Nashville real estate market.

A Story of Hope and Virtual Staging: Agent Emily’s Experience

Make it stand out

***Whatever it is, the way you tell your story online can make all the difference.***

Emily was a seasoned real estate agent in Nashville, but lately, she was facing a unique challenge with a particular listing in the trendy 12 South neighborhood. It was a beautiful, modern townhouse with a prime location, but it had been sitting vacant for months. Its minimalist, open-concept layout, which she thought would be a selling point, was proving to be its downfall. Every potential buyer who walked through the door struggled to envision how to use the expansive, empty living area.

“It just feels so… cavernous,” one prospective couple had said, walking through the echoing space. Another commented, “Where would we even put a couch? It’s hard to picture.” Emily was at a loss. She had already lowered the price once, and the seller was growing frustrated.

Desperate, she remembered a presentation on virtual staging at a recent industry seminar. The concept of digitally adding furniture, decor, and personality to her listing photos was intriguing, but she was skeptical. Could it really make that much of a difference?

She decided to give it a shot, reaching out to a local company specializing in virtual staging. The process was simple: she sent them her high-resolution photos, and they worked their magic, transforming the empty living room into a sophisticated, cozy space. They added a plush, L-shaped sofa, a sleek coffee table, and an area rug that perfectly defined the seating area. They even placed a vibrant piece of art on the wall and a few potted plants to add a touch of life.

The before-and-after photos were stunning. The room no longer felt cold and empty; it felt like a home. Emily immediately updated the online listing with the virtually staged images. Within hours, her phone started buzzing. The new photos were generating buzz, and she began booking back-to-back showings.

One of the first couples to see the new photos online was the same couple who had previously walked away, unable to see the home's potential. They called her back, eager for a second look. This time, as they stood in the now-virtually-staged living room, they had a reference point. They gestured to the empty space where the virtual sofa and coffee table were in the photo, talking excitedly about how they would arrange their own furniture. The virtual image had unlocked their imagination.

Two days later, the couple made a full-price offer.

Emily realized that virtual staging isn't just a gimmick; it’s a powerful communication tool. It tells a story that empty spaces can't, helping buyers cross the mental bridge from "vacant house" to "future home." It not only saved her listing but also taught her a valuable lesson about the importance of using every tool in her marketing arsenal to succeed in the competitive Middle Tennessee housing market.

Introduction to Our Virtual Staging Catalog

This gallery showcases a selection of our most popular virtual staging items. Our extensive catalog includes thousands of options suitable for a wide range of properties, including residential homes, commercial spaces, and office buildings. The examples below feature commonly used virtual staging furniture and decor, carefully curated for their versatility and broad market appeal.

Schedule a Creative Consultation

To explore our full catalog of virtual staging options and discuss your specific needs, we invite you to schedule a creative consultation. During this meeting, we can review the thousands of items available and help you select the perfect pieces for your project. You are also welcome to send us any inspirational photos you have, which we can use to guide the virtual staging design for your real estate marketing projects.

Contact: https://www.realestatephotographerpro.com/contact

Common Questions About Virtual Staging

1. Is virtual staging ethical or misleading?

Virtual staging is widely considered ethical as long as it is clearly disclosed. Agents should always add a disclaimer to their listings, such as "Virtually Staged," to ensure transparency and maintain trust with potential buyers. It's a marketing tool, not a misrepresentation of the property's physical state.

2. How much does virtual staging cost compared to traditional staging?

Virtual staging is significantly more affordable. While a traditional physical staging package can cost thousands of dollars upfront, including a monthly rental fee, virtual staging is typically priced per photo, often ranging from $40 to $200 per image. This makes it a highly cost-effective solution for agents.

The average cost to have a professional stager furnish a home with furniture can range from $1,500 to $6,000 or more, depending on several factors. This includes the size of the house, the level of furnishing required (using existing furniture or renting), and the duration of the staging period.

Factors Affecting Cost:

Size of the Home:
Larger homes typically require more furniture and decor, which increases the overall cost.
Furnishing Options:
- Using existing furniture: If the homeowner already has furniture, the stager will rearrange and add decor, resulting in a cost-effective solution compared to renting.
- Renting furniture: For vacant homes, furniture rental is a significant cost factor, potentially exceeding $2,000 per month for large homes.
Duration of Staging:
If the home takes longer to sell, the monthly rental costs for furniture will add up.
Location:
Prices can vary based on location and the local market for home staging services.

3. What types of properties benefit most from virtual staging?

Vacant properties benefit the most. It is difficult for buyers to connect with a blank canvas. Virtual staging gives these homes a sense of scale, purpose, and warmth. It is also highly effective for new construction homes and properties in need of renovation, as it helps buyers visualize the finished product.

4. How long does the virtual staging process take?

The turnaround time is typically very fast. Most virtual staging companies can deliver high-quality, virtually-staged photos within 24 to 48 hours, a significant advantage over the logistics and time required for physical staging.

5. Can virtual staging be used for any room?

Yes, virtual staging can be used for any room, from living rooms and bedrooms to kitchens and outdoor patios. It can even be used to virtually remove unwanted items or clutter from a photograph, making a space look cleaner and more appealing.

Virtual Staging is the Future of Real Estate Marketing

As we navigate the ever-evolving real estate trends in Nashville and beyond, one thing is clear: the digital first impression is more important than ever. Virtual staging is not just a passing trend; it is a vital marketing tool for any agent seeking to stand out, attract more buyers, and sell properties more quickly and for a higher price. By embracing this technology, you are not just selling a house—you are selling a dream.

The Middle Tennessee housing market is highly competitive, and tools like virtual staging provide a distinct advantage. Don’t let your listings fall flat. Instead, leverage technology to create an emotional connection that turns a click into a showing, and a showing into a sale.

Let’s Work Together:

We are a full-service agency specializing in photo, video production, illustration, and animation.

We provide concept development and content creation for photos and video content used in marketing, advertising, branding, sales, training, recruitment, internal/external communications, interior/exterior digital signage, and broadcast media.

START YOUR PROJECT TODAY

FREE APP -Book & Reschedule Shoots - Download Media - Share Photos

https://www.realestatephotographerpro.com/blog/introducing-the-free-real-estate-photographer-pro-app

Real Estate Photographer Pro, LLC

Kenneth Purdom - Founder

Book Online 24/7 - https://www.realestatephotographerpro.com

Professional Media Solutions:

Nashville, TN - Franklin, TN - Spring Hill, TN - Columbia, TN - Murfreesboro, TN - Huntsville, AL

Photos | Videos | Aerial Drone | Virtual Staging Floor Plans | Measurements

virtual staging catalog

Living Dining Staging Catalog

If you see a virtual staging photo you like, download it from our catalog, send it back to us, and let us know which rooms you would like staged. We will then use the catalog photo's reference.