Video Real Estate Marketing in Nashville, TN Market
Video Real Estate Marketing in Nashville, TN Market
Are you using video marketing in your property management company?
Some amazing statistics suggest that it should be.
The internet has become the first place buyers and tenants when they are looking for a new home. At this point, most agents and property managers are not using the video, so it gives you a GREAT advantage over the competition.
Again and again I learn that owners choose a company simply because they are using video marketing. It was the decisive factor in his choice.
Advantages of using video in your marketing
The busy world we live in people seek efficient use of their time. The per-qualification of the houses through a preview of them through video tours from the comfort of your home is a great time saving for both the agent and the potential buyer.
People want to be able to see 10 to 20 houses in a short period of time. Compare the time required to see them through video instead of driving to see them all and you will easily see the advantage of video.
When you can take the house to the prospective buyer / tenant, you can get it quickly in front of more people.
An Australian real estate group reports that real estate listings with videos receive 403% more queries than those without videos. In other words, real estate ads with videos generate quadruple opportunities for those without videos.
Improve your email click rate
Video in your emails can increase your click rates 200% -300%. Include a clickable thumbnail in the email that will take you to the actual video.
Some people prefer to listen to a video instead of reading a text. The video can not only be used with guided tours at home, but it is also a great advantage to be included in the blog's publications. A blog post or page on a specific topic that includes video and text appeals for all.
Videos can be classified in the search
It is no secret that videos can be classified in search results.
Why would you want to add video to your business model?
17 Reasons Video Works
But keep in mind that if your plate is already full, adding more will not necessarily make the it better.
In other words, you will have to learn to prioritize.
Choose the things to focus your time in which you will generate awareness, educate your customers to prepare them for your offer, increase demand, create shorter sales cycles, promote a free trial, etc.
1. Enter the second largest search engine in the world.
If you did not know, YouTube is the second largest search engine in the world. So you'd better be there when your potential buyers are looking. The best opportunity here is the educational style videos, especially because "how to" searches increased by 70% year-on-year in 2016.
2. Highest rank in the search.
YouTube is the second largest search engine. Google is the first. When you add videos to your website can significantly increase your search ranking on Google (and others such as Bing and Yahoo). The truth is adding it to your site is 50 times more likely.
3. Increase the understanding the product.
Products can be complex, especially when you describe what your product or service does in just a few sentences on your home page. Luckily for you, the viewer's understanding of a company's product tends to increase by 74% when they watch a video instead of reading a text.
If you do not already have one, a general description video of the product of your offer and the problem you solve is near the top of our list of recommended videos to start, so you must create one of those!
4. Offer your consumers the means they want.
Today's consumers spend more time consuming digital videos than on social networks: 1 hour and 55 mins per day, compared to 1 hour and 44 minutes. In addition, 4 times more consumers prefer to watch a video about a product than to read it, according to eMarketer.
5. Increase email clicks.
Adding the word "video" in the subject lines of your emails can increase opening rates by 7-13%. In addition, including the video presentation screen in the actual email itself can increase click rates.
It's important to keep in mind that including a video in an email is usually more like placing the welcome screen in the body of the email as an image and not embedding the actual video. Because most email clients do not support online video playback.
Use the image that looks like a welcome screen and link the player to a separate page. You can even set the player to play automatically with the fewest clicks!
6. Build a stronger affiliation.
A video provides both audio and visual incentive. The mere activation of these two areas of the brain means that viewers are more engaged and, therefore, naturally develop a stronger affiliation and interest in the content they are consuming.
7. Capitalize on the low barrier to entry.
A lot of companies think that there are high costs associated with the video and a long list of equipment that makes entering the video commercialization space so difficult. NOT TRUE.
You probably have a 1080px camera in your pocket or on your desk right now. All you need to get started a camera and basic editing software.
8. Show more in social networks.
Social feeds on Facebook and Instagram do a great job of showing only the content that people want to see. And it is increasingly difficult to appear there as a business and this is why more and more video posts are published in people's news sources and why, if you create videos for social networks, it's more likely to end there as well.
9. Create more low-contact education options.
You do not have a great team ... even outside marketing. Therefore, the more you can encourage your audience to educate and help each other in the buying process, the better and more efficient the sales process will be.
The video can help with this.
If you do not have a sales team and your transaction is done online, it will also do it faster!
10. Tell a story that sells.
There is no better way - to share your story than a good short video. And there is no better way to attract buyers than your good story.
11. Increase the conversion.
5% is the average conversion rates for websites using videos, while those that do not use video see only an average of 3% conversion.
Your website is dying by a play button.
12. Get more purchases.
40% of consumers say that video increases the possibility of them buying a product on their mobile device.
13. Track consumption patterns of potential buyers.
The linear nature of the videos means that you can keep track of how long people are watching. You can see the areas of your video that the viewers saw again or skipped. And what is even better is that if you are using a video platform that is integrated with your marketing platform.
14. Easily create a multi-purpose asset.
You can create a video for multiple different uses quite easily. Record the first and then cut it in different ways for different platforms or distribution media. Shorter for Instagram or maybe more clips together for Facebook to create a teaser style video.
You can easily cut it in iMovie or other simple editing software.
15. Make friends with authentic videos.
While you may think that high-budget videos, Hollywood style are the ultimate goal, in reality they are not your smaller budget could really pay off.
Buyers want to connect with brands and videos live or in real time, as soon as they are published, they can begin to build that relationship. Without the bureaucracy and legal constraints behind your small business, you are one step ahead of large corporations to be able to meet this need.
16. Create Great Content in short time.
All the video agencies want to tie their hands behind their backs to stop writing right now! Not all videos should be a masterpiece and, according to point 15, those that are not, can have a phenomenal success.
The time it takes to set up your camera, press record (or simply press record on your phone) and give the recording a quick edit is less time than it would take to write a short blog post. And besides, you'll get all that extra information after you would not get a blog post!
Sure, there's definitely a great opportunity for high-value production videos. But not everything has to live there.
17. Get more bang for your money
Companies that use video are increasing their revenues 49% faster than those that do not.
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