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Photo-Realistic Real Estate Renders: A Guide for Real Estate Agents

A Guide for Real Estate Renders:


The prices discussed and shared in this article are general guidelines to give you an idea of the cost of a rendering project. They are not a firm quote on any individual project.


In the fast-paced world of real estate, first impressions are everything. When potential buyers come across your property listings, you want to captivate them immediately. 


This is where the magic of photo-realistic real estate renders comes into play. In this article, we'll delve into the world of 3D renders and why they are superior to traditional 2D representations.


The Power of Realism

Why do you recommend 3D over 2D?

We often hear the question, "Why should I create a 3D Render instead of just adding color to my 2D Elevations?" The answer is quite simple - Realism. A 3D render can allow potential buyers to truly visualize their new home's exterior. It goes beyond merely adding color; it showcases the intricate architectural details, such as the depth of the awning, the size of the balcony, or the textures of the woodwork.


First impressions count in real estate, and you want the client's first interaction with the property to create an emotional connection. Why take the risk with a flat 2D elevation when you can leave a lasting impression with a stunning 3D artist visualization of your architectural masterpiece?


Exploring Your Rendering Options

Let's explore the various rendering options available to real estate agents:


External Render

Starting at: $1120 per 

A 3D External Render of your residential development can be a game-changer. It effectively showcases your plan's potential to potential buyers. Our photo-realistic architectural visualizations bring the façade, landscaping, light fittings, and street appeal to life. This option is available for Single Property, Duplex, Streetscape, Large, Grand, 360°, and Custom Projects.


Internal Render

Starting at: $1120 per 

An Internal Render takes your floor plan to the next level. It highlights the space's layout, potential furnishings, spaciousness, and functionality, allowing potential buyers to envision themselves living there. This option is available for Single Property, Large, Grand, and Custom Projects. Consider undertaking a 360° Render to immerse potential buyers fully.


360° Renders & Virtual Tours

Starting at: $1600 per 

If you want to take your marketing to the next level, 360° Renders are the way to go. They provide potential buyers with a fully immersive experience of the property. To make it even more impressive, we can create a 360° Virtual Tour link from your 360° Renders, allowing buyers to walk through the property from every angle. This option is available for all external, internal, residential, and commercial projects.


Custom Renders

Starting at: $1120 per 

Do you have an exciting project that doesn't fit the standard mold? Reach out to one of our Render Experts for a custom quote tailored to your unique needs.


2D Elevations

Starting at: $349 per 

For those looking to add a pop of color to their Architect's Elevations, our 2D "artist impression" is the perfect solution.


3D Floor Plans

Starting at: $128 per 

A 3D Floor Plan is a vital addition to your Off the Plan marketing toolkit. Our detailed 3D Floor Plans are almost as good as walking through the property, demonstrating flooring transitions and door swings. They come complete with furnishings and are a direct dollhouse replica of your property render.


Development Site Plans

Starting at: $96 per 

Generate more leads by detailing your development with a site plan. It allows buyers to see the layout and position of their land, providing invaluable insights.


Frequently Asked Questions

Can I get my render in just 3-4 weeks?

Absolutely! We understand the importance of a quick turnaround. To expedite the process, provide us with DWG files (architectural drawings) for the house or building. Including elevation drawings is crucial for accuracy. If you don't have 3D architectural plans, no worries; we can work from PDF architectural plans. The more information you provide, the smoother the process.


What if I don't have access to builder's plans?

Not a problem. We can create renders from images for an additional fee and a slightly extended turnaround time.


What if I want to change something?

We offer two sets of revisions included in the render price. We follow a phased approach, including Clay Draft, Color Draft, and Final stages, allowing you to provide feedback and make changes along the way. Additional changes beyond this point may incur extra charges.


I'm selling 70 units off the plan. Can I get reduced pricing?

Unfortunately, we do not offer volume discounts. Our pricing remains consistent for all customers to maintain high-quality standards.


Can I have a copy of the working file?

We provide a high-resolution render of your finished property, which belongs to you. However, we reserve the right to withhold the 3D model created by our editors.


How can you deliver such a quick turnaround time?

Our team of specialized Render Editors, streamlined revision processes, and dedicated Render Project Management Team work together efficiently to deliver quick results.


How do you differentiate your render pricing?

Our pricing is based on two key factors: the file type provided (DWG, PDF, or from an image) and the property's size and complexity. We offer a wide range of options to accommodate various project types.


Why are commercial and residential treated the same?

At BoxBrownie.com, we have an extensive 3D model library, allowing us to handle both commercial and residential renders with ease. We focus on delivering high-quality results, regardless of the project's nature.

In conclusion, photo-realistic real estate renders are a powerful tool in the real estate agent's arsenal. They enhance the visual appeal of properties, create emotional connections with buyers, and ultimately drive sales. Whether it's an external render, an immersive 360° tour, or a custom project, the investment in high-quality renders is well worth it.


For a competitive edge in today's real estate market, embrace the world of 3D rendering. 



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Kenneth Purdom - Owner Operator -615-310-7171 - kenneth@realestatephotographerpro.com


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