Differences Between Real Estate Photography and Commercial Photography

Differences Between Real Estate Photography and Commercial Photography

Differences Between Real Estate Photography and Commercial Photography

Differences Between Real Estate Photography and Commercial Photography

As a realtor, you know that photography is going to be vitally important in selling a property. There are different types of photography, and it is important that you know how they vary.

An example of this would be the significant differences between real estate photography and commercial photography. By exploring the variation between these two types of service, you will see how the decision of which one to use could impact you as a pro realtor.

“Real Estate provides the highest returns, the greatest values, and the least risk.” 
–Armstrong Williams, entrepreneur

Commercial Photography

If you are hiring a commercial photographer, you are hiring someone to take photos for the purpose of business, sales and/or money. So, if you are representing someone who wants a photoshoot of a large office complex or a restaurant, this is the type of photography you are going to need.

Your client might be using these photographs for promotional or advertising rather than a sale so you will need a commercial photographer as opposed to a real estate photographer. This is because the client is a business who is promoting their space, rather than selling or letting a residential property.

This is where a lot of realtors will make this mistake. They will hire a real estate photographer for this kind of job. The mistake here is that a commercial photographer does not take pictures of residential properties such as houses. So, it is essential to make sure that you have hired the right kind of photographer for your photoshoot.

Real Estate Photography

Real estate photography should be used when you need pictures of a property such as a house or flat that is being put on the market. These are likely to be simple yet elegant pictures that depict the rooms in the property for the purpose of making a sale.

A real estate photographer’s time tends to be rather limited which is why you don’t want to make the mistake of hiring them for a big project if they are under the impression that it is a small and fast one.

These high-quality photos will make it easier to sell the property. This is because they are professional standard and people tend to prefer looking at the photos over reading the description. The only thing you need to do here is to make sure that you are hiring a professional and not an amateur. You will be able to notice the difference when you see the pictures, if not before.

Pricing Differences

The cost of a real estate photographer will vary depending on who you hire. Typically, it will be between $100-$300 or more, for a single shoot that only includes photos. If you are looking for videos, this is going to cost you extra.

This varies from a commercial photographer who on average will charge between $300-$500 for a shoot. Sometimes you will find that commercial photographers will charge you per photograph.

We hope that this blog helped you understand the difference between real estate photography and commercial photography.

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Real Estate Photographer Pro

Real Estate Photographer Nashville


Real Estate Photographer Pro offers real estate photography, and professional headshots. We specialize in capturing the beauty of Real Estate, we aslo offer Aerial Drone Photography, Twilight Sunset Photography, and Professional Styled Online Virtual Tours. We work with Realtors, Builders, Interior Designers, Real Estate Investment & Rental Companies, the Hospitality industry.